About Mahina

Mahina is a brand new innovative company that aims to disrupt the menstrual hygiene and incontinence product categories in India. We are on a mission to create a healthier world through sustainable solutions to menstruation and incontinence.

Job Responsibilities

• Brand & Product Positioning: You will be responsible for understanding the vision for the brand & product offering and curating sharp visual messaging & design direction to position the offering. Work with the internal stakeholders to sharpen the vision & work with external partners to be able to execute best-in-class communication.

  
  

• Design Strategy: Participate in consumer research efforts to be able to convert the insights into strategic communications. Experience & understanding of all digital marketing channels (performance, retention, influencers, social media, website, etc) and how to strategize for sales-based content vs. brand-building efforts.

  
  

• Designing: Work from creative briefs to develop executions for web, digital, and offline marketing activities. Ensure design requirements are met in adherence with product/project guidelines. Keeping up-to-date with industry developments and contributing to innovation.

  
  

• Create best-in-class layouts and visuals that support and reinforce business objectives while partnering with business/marketing teams to ensure that designs meet brand and business needs.

  
  

• Ideation & Experimentation: For small & big campaigns, across all digital channels

  
  

• Should be able to create shoots from scratch & visualize to till execution, while working with production houses

The role is primarily for digital & branding work but may extend to some offline work as well.

MUST HAVES:

• Minimum 3 years in visual strategy & designing

• Experience across all digital platforms

• Capability to maintain, define & follow the totality of the brand.

• Works well with internal & external stakeholders

• Strong expertise in handling lifestyle brands OR technical apparel

• Passionate & obsessed about content creation, and a stickler for details

• Experience & knowledge of shoots/production