Responsibilities

• Create visually appealing layouts, advertisements, reports, logos, and packaging

• Develop a company's visual identity, including their logo, color palette, and images

• Create marketing materials such as mailers, ads, flyers, and social media posts

• Collaborate with the marketing team to understand project requirements

Skills

• Artistic ability: Graphic designers need to be creative and have artistic ability

• Technical skills: Graphic designers need to be able to use design software programs like Photoshop or Quark Xpress

• Knowledge of design elements: Graphic designers need to know about design elements like color, composition, and typography

Types of graphic design

• Web design

• UI and interactive design

• Advertising and marketing design

• Motion graphics and animation

• Packaging design

• Game design

• Illustration

• Publication and typographic design