Job Title: Marketing Lead

Location: Pune, India

Type: Full-time

Salary Range: INR 45,000 - 50,000 per month

About Alaric Design:

Alaric Design Pvt. Ltd. is an Innovative Product company, focused on Gamers and Gaming experiences. With technology pervading every aspect of our lifestyle, which reflect both in tangible and intangible form, Alaric is set to poise itself to make tech-based innovation in design, to improve the way we conduct our lives & businesses across different industry sectors. Join us and be a part of a team dedicated to innovation and transforming the future of work and play.

Position Overview:

We're seeking a creative and organized Social Media & Marketing Lead to manage our social media presence, content calendar, and agency relationships. This role combines hands-on social media management with strategic marketing planning, particularly focusing on our key markets in Taiwan, UAE, and Singapore. The ideal candidate will drive our brand vision while adapting strategies for different regional markets.

Key Responsibilities:

Strategic Planning & Global Markets

• Develop and execute marketing campaign strategies aligned with global market needs

• Research and analyze market trends in Taiwan, UAE, and Singapore

• Create market-specific content strategies considering cultural nuances

• Plan and adapt marketing campaigns for different regional markets

• Own and develop the brand's marketing vision across global markets

• Provide insights on regional market preferences and consumer behavior

• Collaborate with regional partners for localized marketing initiatives

Social Media & Content Management

• Develop and manage monthly content calendars for all social media platforms

• Create engaging social media content (posts, stories, reels) for Instagram, LinkedIn, and other platforms

• Schedule and publish social media content using management tools

• Track social media metrics and engagement rates

• Monitor trends and maintain brand voice across social platforms

Agency & Campaign Management

• Coordinate with marketing agencies on campaign execution

• Manage influencer collaborations and partnerships

• Oversee content creation for blogs, newsletters, and social media

• Monitor and report on campaign performance

• Plan and execute social media contests and engagement activities

• Maintain content library and digital assets

Required Qualifications:

• Bachelor's degree in Marketing, Communications, or related field

• 1 year of experience in social media management or digital marketing

• Proven experience managing business social media accounts

• Experience with content calendar planning and execution

• Familiarity with social media scheduling tools (Buffer, Hootsuite, etc.)

• Strong understanding of social media best practices and trends

• Understanding of Asian and Middle Eastern markets, particularly Taiwan, UAE, and Singapore

• Basic knowledge of regional marketing practices and consumer preferences

• Awareness of cultural sensitivities in content creation for different markets

Skills and Competencies:

• Strategic thinking and campaign planning abilities

• Cultural awareness and global market sensitivity

• Ability to adapt marketing strategies for different regions

• Excellent content writing and copywriting skills

• Strong visual eye and basic graphic design skills

• Experience with content creation tools (Canva, Adobe Creative Suite)

• Good understanding of social media analytics

• Strong organizational and planning abilities

• Creative storytelling skills

• Basic photo and video editing capabilities

• Ability to multitask and meet deadlines

• Good understanding of brand voice and messaging

• Basic understanding of international marketing practices

We Offer:

• Competitive salary package (INR 45,000 - 50,000 per month)

• Creative freedom and ownership of social media channels

• Training and skill development opportunities

• Young and dynamic work environment

• Latest tools and software for content creation

• Regular feedback and growth discussions

• Opportunity to work with international markets

Growth Opportunities:

• Opportunity to build and grow brand social presence

• Hands-on experience with content strategy

• Exposure to marketing campaign management

• Skill development in digital marketing

• Experience in cross-cultural marketing and communication

• Exposure to international markets and global marketing strategies

• Opportunity to develop expertise in key Asian and Middle Eastern markets

Work Culture:

We're a young, creative team that values fresh ideas and innovative approaches. We encourage experimentation and provide the freedom to implement new social media strategies.

Equal Opportunity Employer:

Alaric Design is an equal opportunity employer. We welcome fresh talent and diverse perspectives to our team.