25 July 2024

Artistry Meets Opulence in Vaibhav Yadav's Karigaar Branding

Branding centuries-old craftsmanship in modern luxury spaces

Luxury branding often teeters between gaudy excess and cold minimalism, but Vaibhav Yadav's work for Karigaar, a high-end home décor brand, feels refreshingly well balance. Yadav has managed to capture the essence of opulent living in a visual language that speaks volumes without being cliche.

Yadav's branding project for Karigaar, founded by Neil Doshi, showcases a clever blend of traditional craftsmanship and contemporary luxury. The design perfectly encapsulates Karigaar's mission: to enhance luxurious spaces while elevating local artisans. From the logo to the broader identity, each element speaks to elevated sophistication

Luxury branding often teeters between gaudy excess and cold minimalism, but Vaibhav Yadav's work for Karigaar, a high-end home décor brand, feels refreshingly well balance. Yadav has managed to capture the essence of opulent living in a visual language that speaks volumes without being cliche.

Yadav's branding project for Karigaar, founded by Neil Doshi, showcases a clever blend of traditional craftsmanship and contemporary luxury. The design perfectly encapsulates Karigaar's mission: to enhance luxurious spaces while elevating local artisans. From the logo to the broader identity, each element speaks to elevated sophistication

"The brief called for a design that would appeal to both impulsive buyers and luxury connoisseurs", Vaibhav describes. Doshi sought to position Karigaar as a brand synonymous with luxury and high societal value.

Yadav's challenge was to craft an identity that conveyed wealth and sophistication while encapsulating a lifestyle of lavishness and artistic indulgence. The resulting design aims to establish Karigaar as a hallmark of luxury in the home décor industry. Job well done, we say looking at these visuals.

The new branding is set to launch soon, marking Karigaar's entry into the competitive ultra-luxury market.

Image Courtesy Vaibhav Yadav

Image Courtesy Vaibhav Yadav

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