Conceptualizing Liquid Luxury Through Design
Amal Antony Yesudas crafts an identity for discerning connoisseurs in this concept project
Yesudas's approach to the packaging design goes beyond mere aesthetics, focusing on creating a tactile experience that reinforces Elix's luxury positioning. While seemingly straighforward, what we really enjoyed in the project was the strong use of color and subtle gold textures to elevate the brand, as opposed to relying solely on graphics.
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