22 December 2024

Conceptualizing Liquid Luxury Through Design

Amal Antony Yesudas crafts an identity for discerning connoisseurs in this concept project

Amal Antony Yesudas's speculative design work for Elix, a concept premium Indian whiskey brand, showcases thoughtful visual identity and packaging design in the competitive spirits market. Through meticulous attention to detail, Yesudas' work attempts to create a cohesive brand image that effectively communicates Elix's core values of luxury, quality, and exclusivity.

The visual elements, from the bottle shape to the label design, work in harmony to create an immediate connection with discerning whiskey connoisseurs.

Amal Antony Yesudas's speculative design work for Elix, a concept premium Indian whiskey brand, showcases thoughtful visual identity and packaging design in the competitive spirits market. Through meticulous attention to detail, Yesudas' work attempts to create a cohesive brand image that effectively communicates Elix's core values of luxury, quality, and exclusivity.

The visual elements, from the bottle shape to the label design, work in harmony to create an immediate connection with discerning whiskey connoisseurs.

Yesudas's approach to the packaging design goes beyond mere aesthetics, focusing on creating a tactile experience that reinforces Elix's luxury positioning. While seemingly straighforward, what we really enjoyed in the project was the strong use of color and subtle gold textures to elevate the brand, as opposed to relying solely on graphics.

Image Courtesy Amal Antony Yesudas

Image Courtesy Amal Antony Yesudas

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