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26 July 2024

Handcrafted Clothing Brand Brinda & Sneha Gets an Elegant Facelift

How Erth Co. brought thoughtful design to a niche but beloved fashion brand

When luxury handcrafted clothing brand Brinda & Sneha sought a fresh look, they partnered with Erth Co. The challenge was to honor the brand's timeless elegance and the same time appeal to a new generation of fashion enthusiasts.

Erth Co.'s approach, as they described to us, was immersive and hands on. Their team spent time in the Brinda & Sneha atelier, observing artisans at work and engaging with the designers. This on-ground experience informed every aspect of the rebrand which resulted in an identity which feels both fresh and familiar.

When luxury handcrafted clothing brand Brinda & Sneha sought a fresh look, they partnered with Erth Co. The challenge was to honor the brand's timeless elegance and the same time appeal to a new generation of fashion enthusiasts.

Erth Co.'s approach, as they described to us, was immersive and hands on. Their team spent time in the Brinda & Sneha atelier, observing artisans at work and engaging with the designers. This on-ground experience informed every aspect of the rebrand which resulted in an identity which feels both fresh and familiar.

Erth Co. crafted a color palette inspired by the atelier itself - muted, sophisticated tones accented with a bold streak of red, symbolizing the passion behind each Brinda & Sneha creation

At the heart of the rebrand is a clever new logo. Erth Co. designed a monogram that intertwines the 'B' and 'S' initials, accented with an ampersand to represent the brand's collaborative spirit. It creates a visual that's simple enough to be instantly recognizable, yet layered with meaning. We think this rebrand is indeed tailor-made for success. (See what we did there)

Image Courtesy Erth Co.

Image Courtesy Erth Co.

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