When Manya and Masoom approached Yashita Aggarwal and her design team to create Loam’s brand identity, they sought a reflection of their passion for slow food and artisanal cheesemaking. Drawing inspiration from the snail, a symbol of patience, earthiness, and the deliberate process behind their work, Yashita and her team developed the Loam Snail—a geometric, sophisticated emblem that became the foundation of Loam’s visual identity.

The team crafted a logotype that struck a balance between elegance and approachability. The subtle contrasts between the thin and thick strokes conveyed refinement, while the rounded shapes added a sense of warmth. This interplay of elements captured Loam’s blend of high-quality craftsmanship and welcoming atmosphere.

To complement the visual identity, Yashita’s team selected a color palette of burnt reds, browns, and beige, evoking an earthy yet classy aesthetic that resonated perfectly with the café’s essence.