Masara is a revolution in street fashion, masterfully blending the rich traditions of Indian culture with the edgy, raw essence of modern street style. Spearheaded by designer Prateek Sharma, Masara’s recent brand overhaul is grabbing all our attention.

At the heart of Masara’s transformation is a sleek, modern brand identity that cuts through the noise. Prateek has introduced a new wordmark and a logomark that strip design down to its essentials before flipping expectations upside down. The result? A minimalist yet bold approach. The energetic color palette pops against simple, crisp typography, capturing the spirit of youth and sophistication, drawing in a crowd that’s hungry for something fresh.