In an industry where brands often compete to outshout each other, Ahmedabad-based fashion label LUDIC® has taken a boldly different route. Their recent rebrand, led by Studio Draft under Creative Director Martin Thomas, proves that sometimes the most powerful statements come from knowing what to leave out.

The centerpiece of this transformation is a striking logomark that commands attention through its simplicity rather than complexity. Set against the brand's signature red, it exemplifies the fine balance between distinction and restraint – a rare achievement in today's cluttered fashion landscape.