Mayajaal: Experimental Fashion Inspired by Banjara Culture
Upcycled Materials Meet Traditional Design in Shruti Shrivastava's New Collection, Mayajaal
Central to the collection is the concept of upcycling. Shrivastava ingeniously repurposes industry waste materials, transforming them into wearable art. Hand-knitting features prominently in the collection, adding a personal touch and showcasing the designer's focus on preserving traditional craftsmanship. Intuitively, this technique also allows for greater customization and reduces the need for energy-intensive manufacturing processes.
It is apparent to us that the fluidity and freedom in the garments encourage wearers to explore their own identities, mirroring the Banjara's nomadic journey. By blending cultural homage with sustainable practices, Shruti Shrivastava has created a collection that speaks to both our past and our future. It's a thoughtful exploration of how fashion can honor traditions while paving the way for more responsible industry practices.
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